Wednesday, October 31, 2007

Visual Principles in Online Instructional Design


The authors of Visual Principles in their book, Instructional Media and Technologies for Learning, offer insights into the role of visuals in instruction, visual literacy, the goals of visual design, visual planning tools, and digital images. One of the key points for me as an instructional designer concerned the role of visuals in instruction. They provide three core reasons for using visuals: 1) to provide a concrete referent for ideas, 2) to simplify complex information, and 3) to provide visual comprehension in association with text.

Most of the instructional design I work with concerns online classes. I routinely use Web-based visual design elements for various purposes related to teaching and learning online. These are 1) in teaching materials, 2) in online presentations, 3) in learning activities, 4) for Internet excursions and field trips, 5) as part of lesson plans, and 6) in case studies.

In a presentation on the subject of Visual Design to my Foundations of Instructional Design and Educational Technologies class at the University of Utah I illustrated each of these uses for visual design with media-rich Web pages. As a guide to get instructors and instructional designers started using the visually rich multimedia resources of the Internet in their own instructional design I recommended three Web sites to help them get started. These were:

MERLOT – Multimedia Educational Resource for Learning & Online Teaching
http://www.merlot.org/merlot/index.htm

The Global Campus – Learning and Teaching Resources
http://csulb.edu/~gcampus/

Image-Multimedia Database Resources
http://sunsite.berkeley.edu/Imaging/Databases/#strawberry

I invite the instructors and instructional designers who blog on my site to try them out and to contribute some Web sites they’ve found to have visual impact and may be useful in online education.

Reference:
Heinich, R., Molenda, M., Russell, J.D., & Smaldino, S.E. (2002). Visual Principles in Instructional Media and Technologies for Learning (pp. 111-138). Columbus, OH: Merrill Prentice Hall.

P.S. Happy Halloween All!

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